Matthew Chansky

Small Business Recession Marketing Action Plan

For months on end economists and talking heads argued whether we were in a recession or not. Now in 2009, most analysts are saying this global slowdown is a once in a century economic meltdown. Major ad agencies and advertising buyers have the benefit of think tanks and committees to decide how to react to the economy, but what about small businesses? Most small businesses have personal or family... (posted by Matthew 3 years 3 days ago.)

Starting A Business: Logo Development Tips

Whether you planned to start a new business or the shrinking economy inspired you to go for it, once your business plan is completeyoull need to get in touch with the foundation of your brandthe logo. As a small business entrepreneur, you are savvy enough to know that branding isn't just for large multinational corporations. But how important should it be to your small business? To answer this question... (posted by Matthew 3 years 3 days ago.)